THE PRICING COURSE
DISCOVER YOUR TRUE VALUEBY ANNI GRAHAM
FEATURING MANDA WORTHINGTON
Stop looking for a magic calculator to tell you what you are worth
It doesn’t exist. But what does exist is something that goes beyond fleeting emotions, imposter syndrome, and comparison. Your pricing strategy doesn’t have to be dictated by the state or country you live in and it doesn’t need to change out of fear that you won’t book jobs.
Imagine the relief of confidently setting your prices, knowing they're backed by a solid strategy as well as your own practical life needs. Picture the immense joy of creating a business that not only thrives but also provides stability and abundance.
It’s time to separate any feelings of low self worth or personal hangups about money from the pricing strategy you choose for your business.
It’s time to take back your power.
Watch the Trailer
“It’s about letting go of the need for permission, and finding the confidence to actually do it.”
Do you ever find yourself…
Unsure if your pricing is too low or too high?
Wondering why others are able to charge so much more than you?
Wanting to raise prices while paralyzed by the fear of not getting booked?
Feeling guilty if clients say your prices are too high?
Wondering what separates the top earning photographers from you?
Confused about pricing for travel, second shooters, film, and everything else you may want to include with your packages?
We want to help you approach your pricing strategy with a fresh and inspiring perspective. One that doesn’t ask what you should be charging. One that helps you decide what you want and need to be charging. We want to show you how to pinpoint the obstacles holding you back from creating a sustainable and profitable photography business. Pricing can be a very uncomfortable topic to talk about in the photography industry, especially with our peers. But it’s also the thing that everyone really wants to talk about. After this course, we know you will feel more confident discussing your own pricing because you will know exactly why and how you value yourself and your work so highly.
This course was created to help you find your perfect pricing strategy as well as the confidence you need to stand firm behind it.
DETAILS
English
4 Hours of Content
12 Chapters
90+ Video Course Modules
Lifetime Access
3 Extra Digital Resources
Access to the Pricing Course Student Community
This course will revolutionize your business if you…
Are constantly struggling to know whether or not you are pricing yourself correctly
Want to price yourself in the top tier of wedding photography while having no idea if your work is good enough
Constantly feel unsure about increasing your rates
Often feel an incredible sense of guilt saying “no” to discount requests
Struggle to know what to charge for things like travel, second shooters, film, and extra event days
Simply lack the confidence to pull the trigger and charge more
This course is above and beyond…
Understanding Your Worth:
You will learn how to accurately assess the value of your skills and experience, and then use that value to turn your services into a must have experience.
Market Analysis:
Manda from Mae & Co Creative shares what different wedding markets look like from a planner’s perspective and shares how you can create a pricing strategy based on three key elements.
The Psychology of Pricing Yourself:
We take a deep dive into the mentality behind pricing and process any hangups you might have about money. This is often a huge hurdle that is holding you back from pursuing your goals.
Creating custom proposals:
Should you be creating packages? Sending pricing guides? What about custom proposals? We give you all the information you need to confidently present your pricing to your inquiries.
Negotiation Skills:
How do you say “no” to discounted rates? How do you talk travel fees and second shooter add ons? We take you through the best strategies for sticking to your guns in any negotiation.
Real-Life examples:
We examine how Anni overcame a negative relationship with money and took her business from charging $100 to $30,000 for a wedding day.
about the educator
Anni Graham
Hi, I’m Anni, co-owner of Immersed Education and full-time luxury wedding photographer. My love for photography started as far back as I can remember and has now become an extension of who I am. I approach my clients from a place of empathy - understanding who they are, what is important to them, and how I can bring their story to life in a significant and meaningful way.
My pricing journey has been wild. From starting out charging only $200 for flights while shooting a whole weekend for free, all the way to charging $30k+ as my standard wedding day rate.
This course really hits home for me because I, just like so many others, have struggled so much to find my worth and confidence when it comes to pricing. So I wanted to give a really in-depth look into pricing in hopes that it will give you the tools you need to have confidence in yourself and what you want to charge.
Frequently Asked Questions
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We partner with AfterPay as a third party payment plan option for all courses. Afterpay options can be found within each course checkout page.
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All of our full courses are exclusively online, at Immersed Education. Anni will only be featuring and discussing the content learned from these course at our in-person experiences, as students will have more time to spend in conversation and on hands-on opportunities.
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Each student has lifetime access to their products. Once purchased, you will be able to login to your account at any time and watch your courses in your individual library.
You’re not just getting an online course
By purchasing our courses you’re also gaining access to our exclusive deals
Access to our IMMERSED Community Page for Pricing Course Students
3 Bonus Digital Resources
Endless Support and Advice from Our Immersed Community and Coaches
Price yourself for longevity
This course is going to give you the confidence boost that you’ve been needing to go after your goals. What you do is truly priceless, it’s time to take back that power and discover how to push beyond the limits you keep putting on yourself. No more excuses. If you want to grow, this course will give you the tools to take you there.
“Take risks, take a chance on yourself, open up, and be bold. The right people will pay for what you have to offer.”
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